A refreshingly contrarian & simple approach to building an online business without all the hoopla and nonsense you’ll find taught by other so-called “gurus”.
Most teach complexity because when you fail there are a million places they can point the finger. The Master’s approach is a lot simpler (but no, I didn’t say easy).
If you’re looking to short circuit the path to success online, then I can show you how.
In fact, that is the exact purpose of this monthly print newsletter:
“Memoirs of Mastery”
Mastery, however, comes at a price and that is true of this expensive newsletter as well.
It is certainly NOT designed to be for everyone... and I certainly cannot guarantee you'll have any success at all.
Every monthly issue of Memoirs of Mastery is delivered as a portable and easy to read 6” x 9” book, shipped to your door, anywhere in the world. And each is loaded with guidance and advice from the trenches of my own personal experience, what I’ve done, what I’m doing, what my elite mastermind and private clients are doing now — all with the same focus, to give you real world advice...
You can implement immediately
and put money in your pocket
before your next mortgage payment
Advice that is not actionable is worthless.
So this is not about preaching and pontificating, no... this is about real world strategies you can deploy immediately in your business. That does, however, require something from you... something I cannot be responsible for.
Nope, this part is all on you. You and YOU ALONE must step up and take...
My job is to bring the strategies to your door step, but you’ve got to put them in place and do the work.
See I come from the Tough Love Academy of Military Discipline, Honor and Respect. I take my responsibility very seriously and I value each and every subscriber, but I cannot take accountability for your effort.
And you wouldn’t want me to even if I could.
The only success worth having is hard-earned success that you and you alone can take full credit for. I’m not one of those typical guys you’ll see online that loves to take credit for all of their clients’ success. That’s ludicrous and down right insulting! They did the work, the credit is all theirs and theirs alone.
As a coach and mentor in this industry for more than a decade, I can tell you that the single biggest reason for failure online is not:
- MORE... education
- MORE... effort
- MORE... hard work
- MORE... long hours
- A lack of knowledge
- A lack of tactics
- A lack of desire or passion
No, the world is full of very passionate and knowledgable entrepreneurs chalk full of every every last tactic du jour taught by every get rich Facebook ad every run. “You can never fail if you’re just passionate enough”, they chant, but oh how they’re wrong.
Passion is necessary.
Knowledge is necessary.
And yes, tactics are an ingredient in the formula, no doubt.
Nope. While all of those items contribute to success, the real secret of long staying power is learning how to succeed early on in the process. Getting that taste of success early teaches you... trains you... that you CAN do it and that believe is what creates staying power.
How do you do it?
Well you don’t do it trying to become a Jack of all digital trades and master of none! And that is exactly what most will teach you.
They teach you that you need to focus on your weaknesses, finding those areas that you’re a “2” and get better. And after you do, they’ll find another area where you’re a “3” at and sell you yet another course, another tactical nugget of the entrepreneurial tactical alphabet soup you’re being fed.
And again and again you go... down the rabbit hole of “more”... because all you need is MORE right?
No, that is NOT what this is about... it’s all about...
While the monthly book is easily worth 2x the subscription price alone, you'll get several other benefits of being a monthly subscriber, including:
This is more than just a book though, it is a formula — a custom tailored formula that you can apply to your own set or priorities in business and life. A formula that, once defined, will give you your very own objective and customized definition of success that you can track and measure.
It comes with an exercise that you can easily do that will give you that exact, objective measurement for YOUR definition of success as well as the framework on how to use it to finally attain your success and be confident in it.
Here's just some of what's included in this book:
Included with your monthly subscription to Memoirs of Mastery is also this perfect companion book, Defining Success. This is delivered to you as a print book and narrated audio version as well.
This book is all about you and YOUR success!
It's all about how YOU can define, quantify and measure your own success. This term “success” is very obtuse and although almost everyone is in pursuit of it, very few really understand what it means to attain it. That is exactly why I wrote this book, to help you define in your own terms, exactly what success means to you!
Sometimes I just want to add a little extra to the book after it goes to press, or perhaps there’s just a section of it that makes more sense to be done separately as an audio. So, for these reasons, I’ve created the audio Memoirs of Mastery Debrief.
This will happen from time to time and not necessarily with every single monthly release. But as I see the need arise, I will add additional insights for that month’s content.
Many times this will take the form of a recommended exercise to get you taking action, because remember, no one ever made money with knowledge — you must apply that knowledge!
These additional “extras” are fun for me as I can just roll up my sleeves and knock them out as desired — quick and easy! But they also add a lot of extra value for you, especially the exercises that you can put into play in your business.
Remember, it is my goal that you’re in the profit every single month on your $88/month investment in the Memoirs of Mastery and the way you do that is put these suggestions, exercises and action plans into work.
But, I have one more final bonus for you as well... I mean seriously, four is just and odd number even if it is even (haha)... so I've decided to add a 5th bonus into your Memoirs of Mastery subscription...
You will discover the two types of success and how to leverage the pursuit of one to attain the other. This is super powerful as most people don’t truly understand either, much less how to attain both in a very straightforward way.
"I asked people who the best was, and Troy came highly recommended, which is exactly why we use him. As a former CIA agent, trust is everything and that is why I chose to trust my business to Troy."
Former CIA Agent
~ * ~
"Troy Broussard is a sneakily good copywriter. He poses as a techie, but his copy sucks me in every time. Your secret's out, Troy. Us copywriters have eyes on you!"
~ * ~
"Working with Troy is absolutely one of the best business decisions I've ever made. I met Troy thru purchasing his book, which is fabulous. Even as an advanced marketer, I was amazed by how much I learned from Troy. It's incredible how much I learned. He's very 'no-nonsense' and kept me focused on doing the simple things - simple works."
~ * ~
"Man of Multiple Masteries. Troy's one of those rare breeds of polymaths. When do you ever encounter a tech wizard who's also an amazing coach, brilliant entrepreneur, and a bang up copywriter (not to mention a former Navy Nuclear Engineer)?"
Copywriter & Composer
~ * ~
"Whether you're looking for strategic or tactical tips, Troy’s Inner Circle has both. Not only do you get very tactical tips but with Troy you also get the strategy and that is amazing and that’s what I love about it."
~ * ~
“Troy is an automation genius! He showed us capabilities we had no idea existed. Read his book, and if you ever have a chance to learn from him in person, take it!”
Bill Harris, Founder & CEO
Centerpointe Research Institute
~ * ~
"Troy will discover numerous ways to scale your business, make more money and save time. Plus, as a byproduct, your employees will be smiling.
You see Troy is a rare breed, he can effectively communicate with the best of marketers as well as the non-verbal techies. Frankly there is no one better when it comes to Infusionsoft. He is truly the Master!”
#1 Best Selling Author
Reinventing the Entrepreneur: Turning Your Dream Business
CEO, Met Edge Media
~ * ~
"Troy Broussard is truly a one of a kind treasure that business owners dream of crossing paths with. An elite marketing mind, incredible communication skills, plus world class technical know-how of highly sophisticated software and tools, gives Troy the capability to turn your marketing dreams into a reality.
He goes where others in his field would never dare, nor would they believe what he’s capable of doing is even possible. Do yourself and your business results a favor, and tap into all that you can of Troy’s wisdom, products and services."
A revelation that something so personal like success can actually be personal, objective and measurable. This is something that took me years to uncover and then put into a framework that was personal enough to work for anyone.
The most common traits successful entrepreneurs possess so that you can begin to model them and include them in your life. Yes, success leaves clues, but you have to recognize them, understand what they are, and then incorporate them into your life.
How to map obtuse goals into simple mathematical representations of success so that you can track them, measure them and compare your progress over time.
Learn to finally define where you are on your path and accept it for what it is. I spent years fighting myself internally without this knowledge — trust me, it is not a path you want to go down.
A simple, customizable formula that transforms the obscure concept of success into simple math. This gives you the confidence to know exactly where you are and how far you have to go.
Learn the truth about “balance” and why it is one of the greatest lies of all. In fact, learn how to binge instead for far greater reward.
A “fill in the blanks” custom worksheet so you can create, score and monitor your own personalized success formula.
36 unique examples of success characteristics each giving you a model to follow in your own entrepreneurial business and personal life as well.
Unique perspectives from Winston Churchill to the late coach John Wooden all about how they defined success. This helps you define your own vision of what success means to you so that you can actually attain it.
You will uncover the not too easily understood reason why being able to define your own success even matters, something that took me decades to figure out on my own.
A very personal story of a dear friend of mine and the fate he suffered because he could not come to grip with this powerful distinction, one that so severe can actually become life threatening if not understood and managed.
Why “doing your best” has no place in the minds of successful entrepreneurs and how it is really just an excuse for _____ instead.
Most importantly, however, you will begin to finally understand how you can define, score and manipulate your own success to engineer a more productive and yes, even happier, life.
While this book is fairly short, it is one of the most important ones I have written. Clarity and insight, after all, are not determined by the number of pages they are revealed in.
You will get to enjoy this book in print form (shipped directly to you most anywhere in the world), but also the narrated audio version available directly within my mobile app to be enjoyed and listened to over and over again, wherever and whenever you like.
But you will get more than just this book, you will also get:
inspired, like on my morning walks. Some of my most raw and fun content is reserved just for this private podcast, and ONLY for active subscribers.
~ * ~
Tirades of a Technologist
This is a private podcast where I let it all hang out, anytime, anywhere! Since it’s just a simple audio podcast it’s very fun and easy for me.
You will find me recording content while waiting in the car running errands or anywhere else I feel so
Listen to me very carefully. If you’re not a deep thinker and an action taker then you're better off NOT buying. Yes the content is superb. Yes the books are designed to be collectible and attractive. Yes they’ll make a nice set in your library. But nothing and I mean absolutely nothing will come from your subscription if you do not take action.
This subscription and membership has been created specifically for action takers and high performance business owners and entrepreneurs.
And, as I said at the beginning, it’s expensive — a full $88 per month.
But let’s do the math on that for a minute, that’s actually only $2.93 a day! Seriously, you likely spend more of that on your coffee, mochas, energy drinks or other sugar-laden drink du jour each day.
And though the quick sugar fix is nice and sweet... and maybe that Monster energy drink gives you a quick pick me up...
Memoirs of Mastery will keep you going day after day, month after month, generating more revenue with each juicy monthly edition.
I CANNOT POSSIBLY
ADD MORE VALUE
INTO THIS MEMBERSHIP
Everything you need is included to ensure that this is YOUR year!
As long as you show up live on the call, you can ask me anything you like about marketing, business, automation, software & tech, or anything else business related and I will be happy to answer.
My mastermind clients pay $30k per year to work with me. My private clients pay $10k per day and $5k per month to get access to me. My group coaching clients pay $499 a month. And, on the rare occasion that I do a paid speaking engagement, I get $2k per hour plus expenses.
But you don’t have to pay anywhere near that amount to get access to me each month. Nope, it’s included for FREE as part of your subscription each month.
I like to get to know my subscribers, my clients, my clients’ businesses... over time this means that you’ll get more and more value from me each month. Because each month our relationship will deepen and my understanding of your business and how I can serve you will also deepen.
Translation? You get more value every month you stay subscribed.
I also include narrated versions of the Memoirs of Mastery book each month so that you have them in audible format as well. I don't like doing busy work, so this is not just to create more work for me.
So why do I do it?
Because I firmly believe and practice the 3x Learning Method.
I don’t know if that’s an “official” name or not, but it’s something I coined and practice for any content worthwhile. If a book is good, I read it at least three times!
Yep. Three separate times, front to back.
I have found that I get so much more out of the content with each reading. Each time going deeper, setting the important constructs firmer in my mind, making observations that I missed the first time and reminding myself to put into practice what I already took note of.
Reading something three times like this has ensured I really get every last morsel out of the content. This is why I include audible versions of my content as well, because it allows you to easily use my 3X Learning Method to quickly and conveniently consume the content over and over again, at any time, via the mobile app.
I have used this technique to re-read the Biography of Steve Jobs about 5x already and plan to go through it another few times. In fact, it is now on my re-read it every year list (it’s that good).
But, that’s not all... I’ve also got some more goodies up my sleeve for you...
I am a content creating fool, lemme tell ya.
Each and every week I’m creating hours of new and fresh content — writing my daily email, writing books, doing podcast interviews, ranting about the latest tech trend driving me batshit crazy, hosting mastermind calls, hosting coaching calls and even a couple of private clients that I support weekly.
All of that is just my weekly work... not to mention my other ongoing product commitments like here with the Memoirs of Mastery and others that I run. So yeah, I’m generating a lot of content.
So... why not one more stream of it?
Introducing my private podcast, just for Memoirs of Mastery subscribers...
“I had a successful business that generated all of its sales online. I had all the old school basic elements in place. Troy took my business and updated not only the look and feel of the site but how effectively we deal with customers from initial contact through marketing and customer service.
Infusionsoft & automation, like Photoshop, can seem expansive and be a bit daunting. Troy helped pull it all together by not only setting it up but teaching us how to maintain, manage and get the most out of it. I’m confident Troy has helped us build the foundation necessary to take my business to the next level and beyond and look professional doing it.”
~ * ~
"Massive thanks to Troy Broussard who clarified exactly how to track ROI ad spend through Infusionsoft in a way I've never seen done before. I highly recommend Troy for anyone who uses Infusionsoft or any other marketing automation and wants clear and actionable conversion tracking - definitely the guy to call when it comes to making Infusionsoft really work for your funnels..."
Solo-Entrepreneur, New Zealand
~ * ~
“Troy is one of those ‘crazy types’ that pushes the limits of Infusionsoft beyond what even IS thought was possible. It is very much worth your time to check out what they do – and if you ever have an unsolvable issue, it’s likely they can solve it for you...”
Will Mitchell, Co-Founder
StartupBros.com, Tampa Bay, Florida
~ * ~
"I am not very easily impressed, but can confidently say that Troy is truly an expert in the field. During my one-on-one mentoring calls with Troy, I am left with complete satisfaction and an awareness that “this guy knows what he is talking about.” He is very clear, has impeccable "best business" practices, and is generous with his information. I wish I found him when I first started using Infusionsoft. His methods and logic are awesome!"
~ * ~
"Can I just do another huge Thank You to Troy Broussard and his team - they really have an amazing knowledge of Infusionsoft. We have been having an issue that Infusionsoft customer support has been completely confused by - yet they came up with two potential solutions for us in just 10 minutes! Much, much appreciated!"
Heloise Laight, Canonbury Publishing, UK
- Monthly gorgeous print book delivered to your door most anywhere in the world in the perfectly portable 6” x 9” format that tucks nicely into your travel bag!
- An audio narration of the book delivered auto-magically right inside of your Software Supremacy mobile app that you can listen on walks, on the treadmill or even on the plane in offline mode.
- Memoirs of Mastery Debrief an “extra” set of insights into the monthly training as well as exercises for you to implement the monthly lessons easier so that we can get you into the profits faster each and every month.
- Tirades of a Technologist bonus private audio podcast exclusively for subscribers of Memoirs of Mastery with random episodes posted various times per month as I feel so inspired
My time alone is worth far more than the mere $88 a month you’ll pay for access and I can tell you, when I first got started, I wasted so many thousands of dollars... all because I didn’t have someone that “had my back”.
So, here’s the deal...
You’ll get Memoirs of Mastery delivered to your doorstep most anywhere in the world with a tracking number for mere $88 each month and I even pay for the shipping as well.
- You will get me each and every month, LIVE on a call to help you go deeper, answer your questions, anything you need.
And, as if that were not enough to convince you yet...
To get started, simply click the Join Now link below and we will get things moving right away for you. You will receive an email from me welcoming you and providing you with instant access.
The issues will be sent to you on or about the first of the month after fulfillment from my publisher. Digital access will vary as content is created and published at various time during the month.
All that’s left for you to do is click the Join Now link below and let’s get this party started!
P.S. If you have any issues trying to place an order, simply email me at email@example.com and I’ll get back to you shortly. If it’s on the weekend or after hours, please be patient... occasionally, in between content creation and running 5 companies, I sleep a little... :-)
NO REFUND NO RETURN POLICY
This is a physically shipped product and I do not issue refunds. So if that alarms you or you're one of those "gotta have a guarantee" when absolutely no one on the planet can guarantee you anything (even that they'll be alive the next day), well... then this is NOT the newsletter for you.
You can cancel your subscription at any time without hassle by simply emailing me at firstname.lastname@example.org and your subscription will be immediately terminated and you will not receive any further shipments provided you've cancelled prior to fulfillment of the current issue. Understand that cancelling forfeits all access to any digital content contained within this subscription and means you will not be able to return to resubscribe at a later date.
Your subscription to the Memoirs of Mastery also includes a monthly LIVE Zoom call with me to keep you dialed in, on target and accountable. I always find it amusing that my competitors out there like to refer to themselves as “mentors” and yet provide no actual live mentoring?
That is just not the way I roll.
First Issue of New
2nd Series Pictured Above
Just $88 a month!
NO, IT’S NOT A NEWSLETTER
Newsletters are so 1980’s...
Newsletters get lost. They get filed away and forgotten about. Geez, how many of them do you have right now archived away that you never even looked at?
Look, this content is for thinkers. This content is for those that go deep in their businesses.
This content is for those that will listen to, read, watch and consume it over and over again over the months and years to come. Specifically designed for deep thinkers that, like me, will read the same book three or four times... perhaps even once per year!
It is meant to be consumed!
Why a Book of the Month Format?
You probably know about my background as a nuclear engineer as a submariner in the US Navy — that's pretty wide known. But what you may not know about me is that I started my professional career as a programmer at Encyclopædia Britannica.
Yes, THAT Britannica, located in those days in downtown Chicago.
Yep... it is that simple. For just $2.93 a day you can supercharge your business starting today.
I loved the print Britannica. In fact, I have multiple copies of them. The one in the picture at the right is a replica of the first edition of Britannica published in 1768 that adorns my office, you’ll see it when you’re on our live Memoirs of Mastery monthly coaching calls — it’s an amazing read.
I worked there for nearly a decade, starting as a junior programmer in their Publishing Technology Group and leaving as the Executive Director.
Yeah, me and print publication go way back... (not quite to 1768 though).
One of the most popular successes of Britannica was its Book of the Year. Each year they would do a year in review and print an annual addendum to the full set of Britannicas.
It provided timely, relevant and definitive information that kept their clients up to date and informed, well in those days, annual was “good enough”. Today, yeah, not so much. Which is why Memoirs of Mastery is a monthly publication instead.
You can see me published in the 1998 Britannica Book of the Year as part of the Publishing Technology Group (bottom right area of the photo). So yeah, publishing is in my blood.
One of the things our tech group did was streamline the entire publishing process, making it more cost efficient.
When I left Britannica, I was running a multi-million dollar budget, the Director of Core Technologies, and overseeing five different departments.
That same level of attention to detail and publishing efficiency is exactly what I bring to Memoirs of Mastery.
So no, Memoirs of Mastery is not a mere newsletter... it’s a book... a glorious 6”x9” full size physical business book, shipped to your door, each and every month packed full of the business mastery level advice and guidance you crave!
And like Encyclopædia Britannica’s Book of the Year annual collectible edition that you would proudly display on your bookshelf, Memoirs of Mastery too is beautifully designed to be cherished and collected. Each year a new design of collectible bookshelf art to adorn your office!
And in true contrarian form, it is more than just a book... it is the synergy of physical, digital and coaching all wrapped together in one!
Memoirs of Mastery is a book of the month club and with it you will get:
- A monthly physical print full size 6” x 9” book delivered to your doorstep most anywhere in the world. And yes, FREE shipping worldwide is included.
- The audible narration of the book. Yep, I know, some of you are like ME... and while you may enjoy reading a print book and want it on your shelf, it is also nice to listen to the audio of it... easily... from the convenience of your phone. And remember, while a beautiful collectable book series, Memoirs of Mastery is designed to be consumed, not merely collected!
What do I get when I buy today?
When you buy today you will get some information right away and the print issue and Defining Success print book will come later, bundled together, with your first shipment.
Here’s what you will get immediate access to via the Troy Broussard mobile app, hosted on my Learnistic platform.
- The audio version of the Defining Success book
- The audio version to another book (a surprise unannounced bonus)
- Full access to all of the monthly call recordings from the previous months
- Full Access to the Tirades of a Technologist private, member only podcast
- Full Access to my Mastery Video Collection — various videos that supplement the issues or are just random video trainings I’ve created for you.
So yes, you’ll have plenty to dive into while you await your first shipment to arrive with your copy of the Memoirs of Mastery 6” x 9” print book as well as the Defining Success print book.
Is Memoirs of Mastery newbie friendly?
Yes and no.
Yes it absolutely can help newbies as it makes no assumptions as to where you are in your journey. In fact, it is ideal for newbies in that sense because it will save you from wasting 10’s of thousands of dollars on stuff you don’t need.
No because it depends upon your mindset. Many newbies don’t have the committed mindset — to stick to it, to complete, to finish...
If you’re a squirrel looking for magic potions and secret formulas like all of the online self-appointed gurus pander, then this is NOT the right place for you. It is absolutely for SERIOUS entrepreneurs committed to rolling up their sleeves and doing the work.
Who is Memoirs of Mastery for?
Memoirs of Mastery is about business. If you run an online business or are a professional services provider, it’s for YOU.
That, of course, includes authors, coaches, consultants, trainers, info product creators, influencers & podcasters (if you make money or want to make money), or any other form of entrepreneurial business either already established online or wanting to get online.
The single biggest requirement is that you are a deep and strategic thinker, do not possess a get-rich-quick mindset, and are looking to find ways to make more money without working as hard, by going deeper into your niche and profession, becoming a Master.
I live internationally, do you ship overseas?
Generally yes. We ship to most countries with tracking. There are some countries that we cannot ship to, but if we are not able to ship to you for any reason, you will be promptly refunded.
Is it true you ban people who cancel from resubscribing?
Yes, it is. This is a program for serious business men and women who are committed to their craft and their business. At just $2.93 a day, there is simply no one that is serious about their business and that is running a legit business that cannot afford it.
So if you cancel it just means that you either don’t see the value or are not implementing it. Either way, I don’t judge, but either way it demonstrates a lack of commitment and rules you out as someone I want in the group.
I’m military and I like to work with those that are committed. Either take the hill or don’t, but don’t “try”.
I know the massive amount of value in this subscription. Each monthly book has decades of blood, sweat and tears built into it and each comes loaded with experience and education that easily is worth the entire annual cost of the membership... IF... if you put it to work.
If you don’t put it to work, then it’s not worth anything at all, now or later.
How do I cancel?
Simply email help [at] troybroussard.com to cancel at anytime. There are no refunds, however. It is a print publication, so you need to make sure and cancel prior to the order being sent to the printer, or your cancellation will take affect with the following issue.
NOTE: You will have the print issues that you purchased, however, digital access to the app will be revoked upon cancellation and is only provided to active subscribers.
Do you accept PayPal?
No we do not.
Do you offer a trial plan?
No, I do not. This program is not for those that want to “try”, it's for those that want to become Masters in their field. If you do not see the value after reading this entire sales letter in learning from my Mastery, and if you are not willing to risk a measly $88, then this program is NOT for you. However, you can get a free digital audio version of my first Memoirs of Mastery book by opting in at the homepage of this site.
Do I get access to back issues when I buy today?
No. When you subscribe you will receive the next months issue. Occasionally I may send out promotions to purchase previous issues but there are no promises as to when or if I do this.
Is this available digitally only, without the print book?
No, it is not.
Just $88 a month!
NEW for 2022 —Now includes 2 hours of live monthly coaching!