2nd Edition Now Available on Amazon.com
If you're tired of struggling with Infusionsoft and know that you're only using a small fraction of its power, but also confused by where to start, then this book is for you! This book reveals tried and true strategic guidance that my most successful 7- and 8-figure marketer clients use every day.
(No, this is not a PDF - This is a 225+ page physical print book.)
The definitive Best Practices and Strategic Implementation Guide to cut through the learning curve and help you focus on what counts.
by Troy Broussard
Learn the strategies and Best Practices that were previously only available to my top private clients that have paid $50k and more to work with me. This book brings my extensive experience over the years straight into YOUR business.
While I am an Infusionsoft, but I tell it like it is. I don't gloss over the warts that Infusionsoft has (hey, every system does), but instead, I call them out and provide workarounds and candid advice based on years of experience.
Your copy of Infusionsoft Mastery includes:
Free Video Training
Suggested Tool Guide
Many other bonuses!
What You'll Get
Getting The Most Out of This Book…
Unlike other books about Infusionsoft, this is NOT a “how to” book, This book is reveals to you the Best Practices I’ve uncovered over the past 9+ years using Infusionsoft and helping 100’s of Infusionsoft users just like you, so that you don’t have to repeat the mistakes and waste time going through a long, unnecessary, and painful learning curve.
I believe in efficiency. I have to, as a busy father of four running three different companies, I cannot afford to be inefficient!
And there is nothing more efficient than being able to learn tried and trued Best Practices from the top marketers in the industry so that you don't have to waste time, effort and a lot of money figuring them out for yourself!
Core Components of Infusionsoft Mastery
This is my favorite chapter, and, the most important one as well. I teach the main core components that make up Infusionsoft and bring marketing automation to life.
I give you a fundamental understanding of the marketing automation concepts that take average campaigns and turn them into winners.
We discuss the methods behind the approach I teach so that you can truly begin to understand the way Infusionsoft automation really works and put it to work in your business.
The Ideal Welcome Campaign...
This is not a book about copywriting, but in this chapter we dive deep into the technical elements that should be deployed in an Ideal Welcome Campaig n so that you can replicate them in your business.
I explain the reasoning behind each and give you a practical approach to implementing them. There are dozens of practical tips, tricks and advice in this chapter that you can begin to introduce into your main welcome campaign.
Best of all, you can just implement a couple now and add more later - there's no need to feel overwhelmed.
Essential Campaigns Every App Should Have...
In this chapter I walk you through a laundry list of essential campaigns that I install in all of my private client's apps.
I describe each and the reasons behind why you want them so that you've got the tools you need to put Infusionsoft to work for you TODAY!
Best of all, these fundamental campaigns are applicable no matter what your niche is, what your business type is or how big or small your list is!
Here's just a few gems you'll learn when you grab your copy of Infusionsoft Mastery:
The easiest way to quickly mockup your campaigns and get it right every time (p. 10).
Using this technique, you can make your automated communication more timely and user-specific to make it more personal and get better results (p. 23).
Learn how this quote from the 80's "Highlander" movie has everything to do with proper user security and ensuring that you keep your Infusionsoft app clean and organized (p. 41).
Use this elegant alternative to tags whenever you can so that you don't clutter up and slow down your app (p. 43).
Discover how to get almost everyone to confirm their email addresses with this super elegant process (HINT - it does not involve using the standard Infusionsoft email confirmation snippet in Campaign Builder). (p. 58).
Using this one simple trick you can boost engagement, improve deliverability and uncover exactly what your list wants from you (p. 77).
Discover the seven types of tags and exactly when you should and should NOT use them (p. 100).
Use this clever hack (HINT: it involves Slack) to improve your workflow automation and task management (p. 101).
Learn my 3-step tracking solution that tells you where your leads came from, how much they cost, what they bought, where they've been in your app and exactly what caused them to buy WITHOUT any additional software (p. 104).
Using this one (poorly understood and completely underutilized) feature of Infusionsoft you can get push-button immediate ROI stats for every lead in your app (p. 109).
This clever (and FREE) WordPress plugin will allow you to track any advertising medium - even offline sources like radio, tv and magazine ads - when you combine it with a ___ (p. 123).
Use this little gem to simplify your campaign reporting (p. 136).
Yes, you really can create campaigns that can be "paused" and "restarted". I talk about it in detail here (p. 142).
Uncover when you should be using tags and when you should be using custom fields instead (p. 153).
Eliminate this bug in the way Infusionsoft handle's credit cards that could be costing you thousands of dollars (p. 167)!
These are the two most important campaigns that you absolutely must be using in your business. In fact, I install them on all of my private clients apps (p. 184).
Get (FREE) access to this for even more in-depth coverage and training (p. 195).
...and many, many more tips, resources, videos, and Best Practices to save you from repeating the mistakes so commonly committed each and every day in Infusionsoft that cost you time, money and aggravation!
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
"Here we are and Troy has written this book. The whole marketing world runs on Infusionsoft and Infusionsoft is as central to your marketing career as Google AdWords or Facebook ads or copywriting. You have to know this stuff.So the question is - are you going to know it adequately or are you going to master it?
In this book Troy has taken the path of focusing on the strategy. WHY are you doing all of these things. To what end? How does it support your larger business goals and how do you think 3-4 chess moves ahead of your competition, who is only trying to get the next promotion out the door?
Author, #1 Best-Selling Book, Ask
"If you’re a student of online marketing and you’re looking to build a business, or you’re looking to grow and scale an existing business, you likely know the importance of automation. On the other hand, you may be intimidated by what seems like a complex system to implement. I can promise you, if you take the time to invest in resources like this one, and in learning and improving your automation, you will see the benefits in your business.
"There are certain times in business when what you need is not more info, or even privileged info, what you need is a great wizard to swoop in and make it all better. Troy Broussard is such a wizard when it comes to Infusionsoft.
Beyond his head-spinning tech skills, Troy totally "gets it" when it comes to working with us creative types who quickly develop (and often, cause) headaches when we encounter deep tech. I'm thrilled that he wrote this book because it helps even tech-averse daydreamers like me understand how to get the most out of my CRM.
I'm even more thrilled that I can skip reading it and just hire Troy. At least for now, while I can still afford him."
CEO, Met Edge Media
"If you are using Infusionsoft in your business you MUST read Troy's book. You will discover numerous ways to scale your business, make more money and save time. Plus, as a byproduct, your employees will be smiling.
You see Troy is a rare breed, he can effectively communicate with the best of marketers as well as the non-verbal techies. Frankly there is no one better when it comes to Infusionsoft. He is truly the Master!"
CEO of RemarkableMarketing.com
"Troy Broussard is truly a one of a kind treasure that business owners dream of crossing paths with. An elite marketing mind, incredible communication skills, plus world class technical know-how of highly sophisticated software and tools, gives Troy the capability to turn your marketing dreams into a reality.
He goes where others in his field would never dare, nor would they believe what he’s capable of doing is even possible. Do yourself and your business results a favor, and tap into all that you can of Troy’s wisdom, products and services."
Advanced Funnel & Infusionsoft Specialist
"We run dozens of Infusionsoft accounts for 6, 7 and 8-figure clients and the knowledge of these guys is an absolute game changer - and has already saved me so much time, improved attendance for our webinars, boosted conversions and helped us segment our campaigns even further.
We've also moved all of our clients over to their software and not only saved a TON of money, but have enjoyed the UI and speedy response of the team anytime I've needed anything as well."
LIMITED TIME OFFER
Grab One While You Still Can!
Top Marketers Choose Infusionsoft Mastery With Troy Broussard
It's No Coincidence...
...that todays marketing "movers and shakers" choose Infusionsoft Mastery with Troy Broussard. They rely on constant innovation and are continually pushing the envelope. They also want top notch support ready to assist.
I'm a father of four, businessman and entrepreneur that values, above all, my freedom. Yeah, Marketing Automation is "my gig", but it's not about the Technology. It is really about building a life that is free from traditional constraints - that's what I love.
In the real estate collapse of 2008, I lost everything - my house, my plane, my cars, my Harley, my retirement - every penny I owned. Soon thereafter, my marriage collapsed as well and I moved back down to Brazil to be close to my children.
I vowed then that I if was going to build it all up again, I was going to do it in a way that allowed me to have a location independent lifestyle that I enjoy. That is what led me to Infusionsoft and marketing automation for the SEO company I was building.
I jumped in with both feet and promptly proceeded to waste more than $20,000 in consulting that got me no where! I became very frustrated and felt overwhelmed and, honestly, it's amazing that I didn't give up on Infusionsoft. But I soon came to realize that I just needed to roll up my sleeves and get to work and learn it from the inside out.
Fast forward. Today I have homes in Florida, Oregon and Sao Paulo, Brazil and just got back from 6 months of living on the road in a big RV traveling across the country while running my three businesses. I have worked with some of the top marketers in the industry, with Infusionsoft apps that are generating millions per month, thousands of optins a week and very large lists (exceeding 1M). Working with that level of client has allowed me to develop the tried and trued systems and Best Practices that I teach in this book.
Bring Marketing Automation to Life
There are dozens of practical tips, tricks and advice in this chapter
And, to be frank, Infusionsoft is not always the friendliest animal. To be sure, its creators have labored hard to iron out the wrinkles, but you will find a lot of things here that you need to make the whole experience more pleasant.
A person who is thoroughly knowledgeable about Infusionsoft mechanicsAND strategy is automatically one of the most valuable players on any team.
That is true whether you are simply an employee taking home a paycheck or a consultant securing clients. This is a valuable skill and it’s critical to your career as a marketer.
So take this book seriously and enjoy Troy’s casual but competent style."
So read this book carefully, because automation is the future of marketing. And Troy Broussard is not only a leading teacher in marketing automation, but he’s also a practitioner himself operating at the cutting edge.
If marketing automation is important for your business, Troy is someone you should follow closely and this book is a great place to start."